The total number of posts, articles, or social media content that match the monitored search query within the selected time period. Each mention is a single piece of content where Roobet is referenced.

The number of unique people who could have seen the content. On X, reach is derived from the follower count of the author who posted.

The total number of times content was viewed. One person seeing the same content multiple times generates multiple impressions. Impressions are always equal to or greater than reach.

The count of distinct accounts that posted content matching the search. A high author count signals broad-based conversation; a low count with high mention volume signals a small group driving most of the discussion.

The tone of each mention, classified as positive, neutral, or negative. Percentages show the share of total mentions in each category.

Authors posting about Roobet without compensation or coordination from Arcadia. Organic creators represent unprompted community conversation.

Authors with established audiences, consistent posting history, and demonstrable influence within crypto and gambling communities.

High-signal X accounts that follow @Roobet, as identified by Cookie. Smart followers are weighted by influence, engagement quality, and crypto-native relevance.

The full period since Arcadia began work with Roobet on May 28, 2026. Shows cumulative engagement impact across the entire period.